Social Media and SEO: Does Social Media Affect Your SEO Ranking?

Social media is one of the best ways to grow your business. It's so simple, yet it's becoming an increasingly powerful tool for SEO.

But how does social media impact SEO? And how do we leverage our social media accounts to get more traffic and improve our Google search ranking?

In this guide, we'll discuss how social media impacts SEO and how you can use social media to improve SEO.

Here's how social media affects SEO ranking:

They can help you get quality backlinks. 

Social media is an effective way to get your website's content in front of your target audience. It can be one of the easiest ways to build relevant links to your website, which can improve your search engine rankings. 

The more you share on social media, the more quality backlinks you get, which helps your rankings. When people share a page a lot on social media, it gets more attention. This means that when someone shares a page, more people see and share it with their own networks. This makes quality backlinks, which are one of the most important things that affect SERP rankings. It's not the social activity itself that's important, but what happens because of it. 

They can provide traffic to your website.

When someone shares or likes your content on one of the social media platforms, their friends will see it in their newsfeeds or timelines. This will attract more visitors interested in what you may have posted about and may click the link to read more about it — which could lead them back to your website!

They are crucial for local SEO. 

If you own a business, you know how important it is to have a Facebook profile where clients can provide feedback and learn about your company. Maintaining good social media profiles is essential because it solicits reviews from consumers and these reviews frequently appear in search results.

They improve brand awareness.

The first result that clients see when searching for your business is your website, and following that is your social media pages which is why social media is so helpful in boosting brand recognition. It is crucial to keep up a great social media presence so that these pages appear in search results and work as an additional channel to get new consumers.

How can you use social media to improve your rankings?

Update your pages.

The first step is to improve all of your social media profiles. If you have more than one social media profile, it's best to use the same picture and bio on all of them, along with a link to the website, an email newsletter signup page, or a lead magnet.

Consistent posting! 

Posting on different platforms will keep your accounts active. The number of posts varies from platform to platform. For example, you can post up to 10 times on Twitter, but that might be too much on LinkedIn.

Improve your posts.

If you want your social media posts to go viral, you need to make sure they have a catchy headline, attractive images, and a clear request for people to share them. Research shows that this makes it much more likely that people will share and look at your content.

Also, hashtags help with SEO because they are basically keywords that help people find content by putting it into groups.

Optimise your website for social sharing.

Creating high-quality content with catchy headlines, relevant keywords, and calls to action (CTAs) is essential. It's also important to include social sharing buttons and optimise the content so that visitors can easily share it on social media.

Consider videos.

Videos are another great way to get more people to watch your site, especially since YouTube is the world's second most popular search engine. Aside from that, they appear in search results, so a company's promotional videos can help spread links and improve page rankings.

Engagement matters!

The only way to make sure that your social media efforts are giving you the best SEO results is to be consistent with them. This way, people will interact with the content repeatedly, which will make the effect bigger. Some of the ways to do this are:

• Connect with people with a lot of influence and ask them to share your links with their networks to bring in more people.
• Respond quickly to questions and comments on your social media pages. Social media algorithms can tell that a page is active if people respond to it. This also helps the page's reach.
• Participate in conversations on different platforms. Twitter chats, for example, can help bring more people to your profile and page.

Grow Your Social Media Presence with Us!

Social media has a big impact on SEO.

If you're not using social media to promote your company and its products, you're missing out on a huge opportunity to improve your search engine rankings.

Social media is one of the most important tools in a content marketer's toolbox because it allows you to reach an audience that may not have been exposed to your brand otherwise. 

If you need a reliable agency that can help with all of your social media efforts to improve your SEO rankings, RJW Digital here! 

Reach out to us at 1300 545 237 or send us an email at info@rjwdigital.com.au.