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PPC Advertising & Marketing, Done Right
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PPC Marketing Agency in Sydney
Pay Per Click (PPC) advertising is an effective way to reach your target market whilst they are actively looking for your service/product. RJW Digital creates PPC ads that are shown to people who are actively searching for or have previously searched for something related to your product or service. You only pay when someone clicks on your ad, increasing the conversion rate potential to those who are genuinely interested. It's a great way to increase brand awareness and get more leads for your business.
What is PPC Advertising?
PPC advertising is a powerful internet marketing tool allowing you to pay to be shown at the top of search results. This is one of the ways that businesses can advertise on the web, and it's also referred to as pay-per-click (PPC) or paid search advertising.
Where your ad is placed is dependent on a few things, including how much you're willing to pay (ad spend and budget) and how good your ad copy is to increase clicks (and ultimately calls). You can use PPC advertising to promote any website, product or service, including your own business.
When people use a search engine like Google, it shows them results based on what they searched for and their previous searches. It uses this information to provide them with "organic" listings on their search engine results pages (SERPs), which are free listings that appear due to a company's relevance in relation to certain keywords, among other factors.
Companies can also pay for additional placements on those SERPs through PPC ads, which are displayed along with organic listings and are considered "sponsored" results because they're not part of the natural flow of information presented by Google or another search engine.
Google isn't the only company offering PPC Ads, most (if not all) social media platforms offer this service as well, including Facebook, Instagram, LinkedIn, etc... with each platform providing its own benefits and advantages over the other.
For example, Social Media advertising is fantastic for brand awareness and creating a community around your brand. However, it’s not always the best way to increase direct sales. PPC Ads are great for driving conversions because they're highly targeted and measurable by ROI (return on investment).
Social Media advertising is also great for small businesses who want to get started with their first advertising campaign, but don't have a large budget. Additionally, social media platforms allow for more specific targeting than other forms of PPC advertising because they're based on user data and behaviour rather than search terms (which can be very broad).
Why is PPC Important?
Pay-per-click advertising is a great way to increase sales, brand awareness, traffic and conversion rates. The most obvious benefit of PPC marketing is that it's targeted at people who've already expressed interest in your product or service by searching for products or services similar to yours on search engines.
This means you can reach out directly to potential customers without wasting money on ads that are seen by people who are not interested in what you're selling. This allows you to spend more money reaching the right customers and less money reaching the wrong ones.
As with SEO, Google has a number of rules and regulations for PPC Ads. For example, advertisers can't pay for placement in the first position on any SERP; only organic results are eligible for this coveted space. Another rule is that advertisers cannot bid to have their PPC ads appear on specific keywords; they must bid on an entire phrase or set of words, which means that your ad will be displayed when someone types any part of those terms into Google search.
Management Of Your Campaign
RJW Digital has a team of experts to help you with your PPC campaign. We can help you with anything from setting up your AdWords account, managing the campaign and optimizing the ads. In addition, we offer guidance on how to make sure that your business is fully compliant with Google's policies regarding pay per click advertising. We can help you with all aspects of your PPC advertising.
Let Us Help You With It All
As a full-service agency, we can help you with your pay-per-click advertising. We also work on SEO and social media marketing and brand awareness and branding. We are your digital marketing experts, and we know how effective PPC advertising is as part of a complete marketing package. If you want to increase your sales and profits, we are here for you. Contact us today to find out more about our services!
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